Mintall logoMintall

AI Visibility for the Agentic Web

AI assistants increasingly decide what gets recommended and bought. Showing up in their answers is a new discipline, Answer Engine Optimization, and its strongest signal is no longer keywords. It's product data agents can read and verify. Here is what AEO is, and how to do it.
Start Free on ShopifyExplore Mintall Keep

AI can't see your reputation

Your brand's reputation lives in reviews, press, and word of mouth. Without machine-readable proof, AI agents can't distinguish your legitimate store from look-alike sites. Why agents skip stores they can't verify.
Invisible to Agents

AI crawlers skip over stores they can't verify. If your trust signals aren't machine-readable, they don't exist to the AI.

Hallucinated Details

Without ground-truth data, LLMs "guess" your product details, often inventing prices, features, or return policies that hurt conversion.

Lost Traffic

As search shifts to chat, traditional SEO isn't enough. You're losing high-intent traffic from users asking "What's the best X?"

From SEO to AEO

Showing up in AI answers is a new discipline: Answer Engine Optimization. And the strongest AEO signal is no longer keywords, it is high-quality, trustworthy product data.

Most AEO tools make your pages easier for AI to read. Mintall publishes the signed proof behind them, because agents prioritize products they can verify over products they can only read.

Those signals are built on C2PA, the Coalition for Content Provenance and Authenticity, an open standard backed by Adobe, Google, Microsoft, and OpenAI. Because the data is signed, an agent can confirm it came from your domain and was not altered, so it can cite your details instead of guessing or hallucinating them. Read the full AEO guide.

The signals that agents reward

AEO comes down to three machine-readable signals. The first makes your data legible; the next two make it trustworthy, which is what separates products an agent recommends from products it only reads.
Structured data

Schema.org JSON-LD tells an agent exactly what you sell: name, price, availability, and attributes. Without it, the agent guesses, or skips you.

Signed provenance

Cryptographically signed credentials, built on the open C2PA standard, let an agent confirm your data is genuine and unaltered, not scraped or spoofed.

Domain-bound verification

A verification endpoint on your own domain proves the signals are really yours, so copycats can't lift them and pass off fake credentials.

product.jsonld
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Modern Lamp",
  "mintall:verification": {
    "status": "verified",
    "certificate": "mc4p_01H...",
    "signature": "0x7f8a..."
  }
}
Most AEO tools stop at the first signal. Mintall publishes the verifiable proof too, one-click on Shopify with Mintall Keep.

How to make your store AEO-ready

Four moves take a store from invisible to cite-able. You can do them by hand, or let Mintall publish them for you.
1
Expose structured data

Publish Schema.org JSON-LD for every product so agents can read your catalog, name, price, availability, and attributes, without guessing.

2
Add provenance to assets

Sign your product images and data with C2PA so an agent can confirm they're authentic and actually came from you.

3
Make trust verifiable

Expose signed credentials and a domain verification endpoint agents can check, so your trust signals can't be copied or spoofed.

4
Keep it accurate

Agents cite the data they trust. Keep prices, stock, and details current so they recommend you correctly instead of hallucinating.

Frequently asked questions
Verification infrastructure for agentic commerce

Get verified for agentic commerce

As AI mediates more of commerce, it increasingly favors products it can verify. Mintall gives your catalog the credentials, provenance, and seller checks agents read.
For Brands & PlatformsStart Free on Shopify
Built on the open C2PA standard
Public verification API
Credentials are portable, no lock-in